Design of the new Lladró store in Madrid Calle Serrano.
The architect Héctor Ruiz Velázquez signs the new Lladró space on Serrano street in Madrid. The design uses the pictorial technique of sfumato to create a blurred envelope, without lines or edges, thanks to the spectacular use of lighting, hidden behind the volumes that make up the furniture and shelves. The project is built in Carrara marble that contrasts with the gold metallic fabric used in the lattices that organize the interior, designed as if it were in a maze that directs the client in his search for the Lladró treasures.